Hair & Beauty Brand
Portal’s advanced analytics solution helped a major beauty brand capture real-time data across paid and organic campaigns. The brand gained deep insights into user behavior and campaign performance.
Retailer Analytics
Full Funnel Visibility for CPG Brands
Track shopper journeys across all major retailer websites and turn data into actionable strategies for enhanced engagement.
Consumers Transact Via Portal, Brands Unlock Essential Data
Our zero-integration solution delivers detailed, real-time session-based analytics on activity from ad clicks to all major retailer websites, enabling you to significantly enhance traffic quality and boost campaign performance.
Unlock New Data Possibilities
Open new possibilities in data analysis by commanding consumer sessions and accessing real-time insights that were previously hidden, giving you a strategic edge.
Add To Baskets
Brands see how often their products are added to baskets, gauging interest and promotion effectiveness.
Conversions
Access completed transaction data to understand the impact of marketing and product positioning on sales.
Average Session Duration
Measure how long consumers engage with brand pages to evaluate user interest and content effectiveness.
Bounce Rate
Track visitors who leave without engaging, identifying pages needing content or media improvements & optimisations.
Share of Basket
View the proportion of a consumer’s basket filled with your products to assess market share and loyalty.
Basket Value
Analyse the value of products added to baskets, linking consumer interest to potential revenue.
Leverage Consumer-Consented Analytics to Optimise Your Ad Spend
Adaptable Consent Modals Designed for Your Brand’s needs
Track the Full Digital Journey: Connect Every Stage of the Funnel
Unlock deep insights to optimise your marketing spend, boost ROI, and make data-driven decisions that drive real results.
Portal enables CPG brands to gather data on consumer behaviour at all stages of the conversion funnel.
Identify the optimal marketing mix for your brands & drive more conversions
Identify the optimal marketing mix for your brands & drive more conversions
Enhance Bidding Precision with Amplified Conversion Signals
Transform Your Bidding Strategy with Live Conversion Signals
Stop guessing with your ad spend. Portal feeds real-time conversion signals into smart bidding algorithms, optimizing every campaign for maximum impact. Amplified Conversion signals seamlessly integrate with platforms like Google, Meta, and TikTok, empowering you to fine-tune bids and boost ROl with precision.
Customer Testimonials
Our clients’ success speaks for itself. Read their testimonials to discover how our portal solutions elevate digital experiences and make a lasting difference for their businesses.
"Portal’s unique data and analytics have been a game changer for our team. Thanks to their insights, we were able to clearly see which social media assets and data strategies were driving results for our clients and which ones weren’t. With Portal’s automated conversion pixel optimisation and recommendations, we saw a 95% increase in Add to Basket behaviour and an incredible 226% increase in on-site conversions. It’s been a fantastic tool for improving performance."
Ahyush Bhaiya
Paid Social Senior Manager
Publicis Groupe (Zenith)
Case Studies
Explore real-world results from our client projects. Our case studies highlight how we’ve tackled unique CPG analytics challenges, delivering portal solutions at scale that drive measurable impact and growth.
